I found a writing book that blindsided me.
And reading it, I’m thinking back over books I’ve read going, “Yes, THAT’S why it sold so well. THAT’S why I loved it.”
The author calls it’ butter’ because butter is what makes so much in cooking amazing.
On top of this, it makes marketing blindingly obvious.
The book:

You can find it on Amazon HERE.
No, this is not an affiliate link, sadly.
In fact, after reading this, I immediately looked up the author to see if she had any courses, and she DID. So OF COURSE I signed up.

Still not an affiliate link.
And the contents:

It starts on Tuesday!
I’m so stoked.