Need to Add ‘Butter’ to My Writing

I found a writing book that blindsided me. And reading it, I'm thinking back over books I've read going, "Yes, THAT'S why it sold so well. THAT'S why I loved it." The author calls it' butter' because butter is what makes so much in cooking amazing. On top of this, it makes marketing blindingly obvious. … Continue reading Need to Add ‘Butter’ to My Writing